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Hedgefield
illustrator / game developer / ux designer
Looking for someone to turn your complex ideas into engaging visuals and experiences? Look no further!
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UX design

Yoast SEO

I started here as an illustrator, but pretty soon saw opportunities to improve the user experience of the products. There was no dedicated designer working on that, so over the years I built a UX department with several employees.

Together we set up and maintained a design system in Sketch to keep track of all the components we use and make sure they stay consistent. This allowed us to draft mockups much faster.

I worked on several big projects like the customer portal, online academy, Gutenberg integration, configuration wizard, settings redesign, and also did work for the underlying platform, WordPress, as you can read about elsewhere on this site.

Eloquence UI

Eloquence is an indie game about learning a foreign language, so the UI is very important to be able to have conversations, keep track of words you've learned, and forming new sentences. On top of that, you play as a far future time traveller going back to a tribal setting, so the UI had to feel futuristic as well, while still being usable.

I was asked to contribute concepts for this UI. I used a combination of UI design principles to make the functionality feel familiar, and layered on decorative elements, colors, and blur to give it that scifi look. The icons are based on universal concepts in language in order to help the player make sense of the stems of this unknown language.

Loyalis

I supported Loyalis in their business development with quick strategic wireframes and prototypes.

They prefer solutions that surgically target the user story so they can solve problems quickly, and anything in addition to that is a cost-benefit anaylsis. So I must clearly understand the use case, and therefore I am often already present during brainstorming meetings, editing figma live on the call so everyone can see the impact of the decisions and get into the design thinking mindset.

After requirements are clear, I make interactive prototypes of the intended flow based on these wireframes, so that everyone can review the idea on their own time and refine the solution before anything gets built.

Thanks to this way of working we mocked up an entire application flow, application management dashboard, and internal backend for a new service they want to provide and built it in several months.

24Letters

One morning a former colleague asked me to update his website. We sketched wireframes over lunch, I built the mockups in Figma in the afternoon, and he had a basic live version ready the next day.

Designed as a one-pager, it highlights all his relevant experience and other information in a fresh modern design that you don't often see on the portfolio of a developer, but Anton wanted to stand out and communicate his creative approach to software development, so it felt fitting to present him this way.

The Figma file is built using Auto Layout and thus reacts well to responsive widths. I also built a tablet-sized version that doubles as a PDF export which Anton can use to send out as his resume.

Bounden UI

For Bounden I designed a wide variety of themes for each of the game worlds, adapting all the UI elements to fit with that theme and color scheme. The game world is always a sphere, so it was interesting to see what kinds of different contexts I could come up with to evoke a certain feeling in the player.

project really spoke to the minimalist in me; I enjoy simple colorful shapes and calm pleasing compositions with strong color contrasts. Many of these ended up in the final game, translated into 3D assets.

Lethal League UI

Lethal League is a fast-paced urban-themed sci-fi sports/brawler game. I was asked to create mockups for the UI, which had to reflect this gritty and high energy vibe.

I took inspiration from street art and hiphop culture to try looks that felt at home in this game world.

This website!

The website you're currently looking at was built from the ground up by me, using HTML, CSS, and a little bit of PHP. Over the years it has gone through several iterations where I continuously applied new techniques I had learned.

The site is fully responsive with several breakpoints that restructure the content for tablet and mobile. I use PHP includes to load common components such as navigation from a central file in a modular way, I used a CDN to offer images in the most suitable format and resolution, and cache elements that change infrequently to speed up loading. As a result, the site has a score of 98% in Google PageSpeed Insights, which looks at speed, accessibility, SEO, and more.

On top of that, the site has a dark mode that responds to the user's system setting, and the content is available in two languages.

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